Biotherm, Blue Retinol, TikTok filter

Client: BiothermProduct: Blue RetinolTikTok AR filter

Summary

We worked with Biotherm on an engaging TikTok filter, using tailored strategies to create content that fits its audience.

The filter lets customers see what the Biotherm Blue Retinol cream does to their face and skin in real time, encouraging them to smile with their new luminous and bouncy skin.

Objective

Create a filter engaging the Biotherm audience.

What we delivered

• Social strategy
• AR filter design
• TikTok effect
• Launch content