Gucci, Guilty, fragrance finder
Summary
Our creative team worked on a unique experience for Gucci and the Guilty collection: an interactive fragrance finder designed to guide the customer through a captivating olfactive journey.
In just a few steps, they discover the fragrance that best reflects their lifestyle, their boldness and their individuality.
Objective
Create a tailored fragrance finder for the Gucci Guilty collection.
What we delivered
- Concept & UX
- Interactive finder
- Art direction
- Mobile & web
