Lancôme, Domaine de la Rose, online virtual tour
Summary
We were tasked with recreating Lancôme’s Domaine de la Rose in 3D for an online virtual tour. The Domaine de la Rose is a 40,000 square metre (10 acre) estate in Grasse, on the French Riviera. Within it, you can freely explore La Maison Rose, the distillery and the fields to learn about sustainable fragrance making and Lancôme’s mission to create a safe haven of biodiversity.
We used all of our technical and artistic knowledge to complete this important task. The final product has a premium, cutting-edge finish and embraces Lancôme’s core identity.
Objective
Entirely recreate the Domaine de la Rose in a virtual space so that customers can tour it from anywhere on their smartphone or laptop.
What we delivered
- 3D environment
- Interactive virtual tour
- Web & mobile
- Art direction
