# TAKEOFF XP North America

> TAKEOFF XP is a luxury marketing agency. It provides tailored digital marketing strategies and high-end experiences for luxury and premium brands: 3D content and animations, branded games, fragrance finders, AR and TikTok filters, virtual tours and 360° digital campaigns. TAKEOFF XP North America is based in Montreal, with offices in Lyon, Dubai and Los Angeles. It is a studio of TAKEOFF Group.

## Key facts

- Services: strategy (product strategy, conception, market research, consumer expectations), creative design (UX/UI design, 3D print, motion design, video production), digital (disruptive brand content, mobile activations, augmented reality, sensory experiences).
- Uses next-gen technologies such as artificial intelligence and augmented reality.
- Brands: Yves Saint Laurent, Dior Beauty, Lancôme, Gucci, Versace, Giorgio Armani, Jean Paul Gaultier, Azzaro, Biotherm. Logos shown on the site also include Ralph Lauren, Prada, Maison Margiela, Valentino, Louis Vuitton and Hermès.
- Contact: contactus@takeoffxp.us · +1 514 271 4445 · https://takeoffxp.us/contact/
- Offices: Montreal (160 Saint-Viateur Street), Lyon (13 Sala Street), Dubai (Dubai Silicon Oasis Authority), Los Angeles.

## Work

- [Yves Saint Laurent, Y, 3D video content](https://takeoffxp.us/yves-saint-laurent-3d-video-content/): 3D content for Y, the new Elixir, and Black Opium: a 3D model of the fragrance set in a mesmerizing, innovative environment.
- [Lancôme, Domaine de la Rose, online virtual tour](https://takeoffxp.us/lancome-domaine-de-la-rose-online-virtual-tour/): An online virtual tour of Lancôme’s Domaine de la Rose in Grasse, recreated entirely in 3D.
- [Jean Paul Gaultier, Gaultier Divine, 360° campaign](https://takeoffxp.us/jean-paul-gaultier-gaultier-divine-campaign/): A 360° digital activation for Gaultier Divine: 3D content, billboard animations, sensory banners, social content, a fragrance discovery tool and a one-of-a-kind can explosion.
- [Azzaro, fragrance finder](https://takeoffxp.us/azzaro-fragrance-finder/): A premium fragrance finder based on personality questions, so that everyone can find their true Azzaro scent.
- [Dior, Oud collection, Quest for the Dior Star](https://takeoffxp.us/dior-beauty-oud-collection-quest-for-the-dior-star/): A premium 360° immersive game for Dior Beauty: a quest through the desert to find the Dior star.
- [Biotherm, Blue Retinol, TikTok filter](https://takeoffxp.us/biotherm-blue-retinol-tiktok-filter/): A TikTok filter that shows what Biotherm Blue Retinol cream does to the skin, in real time.
- [Versace, Dylan Purple, mini game](https://takeoffxp.us/versace-dylan-purple-mini-game/): A branded mini game for Versace Dylan Purple: play to win free fragrance samples.
- [Gucci, Guilty, fragrance finder](https://takeoffxp.us/gucci-guilty-fragrance-finder/): An interactive fragrance finder for the Gucci Guilty collection, guiding customers through an olfactive journey.
- [Armani, My Way, fruit slicer](https://takeoffxp.us/armani-my-way-fruit-slicer/): An easy, addictive fruit-slicer mini game that carries the lightness of My Way by Giorgio Armani to Sevilla.
- [Yves Saint Laurent, Black Opium, pinball](https://takeoffxp.us/yves-saint-laurent-black-opium-pinball/): A cyber, bold twist on the classic pinball game for Black Opium Over Red by Yves Saint Laurent.
- [Yves Saint Laurent, lipstick, 3D content](https://takeoffxp.us/yves-saint-laurent-lipstick-3-d-content/): A 3D animation for the new creamy Loveshine lipstick by Yves Saint Laurent, recreated entirely in 3D for a cutting-edge look.

## Pages

- [All work](https://takeoffxp.us/work/)
- [Contact](https://takeoffxp.us/contact/)
- [Full text of every page](https://takeoffxp.us/llms-full.txt)

## Part of TAKEOFF Group

TAKEOFF XP is one of the ten specialist studios of [TAKEOFF Group](https://group-takeoff.com/), a creative group founded in 2003 and headquartered in Lyon, France, serving the video game, sports and luxury industries. Group page: https://group-takeoff.com/xp
Sister studios include TAKEOFF Gaming, Cherry on Top (https://cherry-on-top.com), L’Atelier, Elkoy / Art QR Code (https://art-qrcode.com), TAKEOFF Athletics, TAKEOFF Access, Genesis and Exhibit North America.